With over 2 billion registered users, Facebook is the ideal spot to increase exposure and traffic for your business. This social-media platform reigns #1 not only for it’s massive group of users, but also because it’s constantly evolving and getting bigger. Here are 5 reasons Facebook Ads will help grow your business.
People spend an excessive amount of time on Social media networks
Facebook is nearly impossible to ignore. With over 1 billion daily active users, the average American spends 50 minutes on Facebook, alone. Facebook users like and share more than 4.1 million posts every minute. If you haven’t already, start your business with a Facebook page.
If you’re producing great content, then you want everyone to know about it. Sharing these updates within your social networks allows for engagement with potential clients. Facebook Ads will boost the reach for your content. When your Ads are shared, your content is exposed to an even larger audience.
Targeting your audience
Businesses can easily target users with Facebook Ads specific to location, demographics, age, gender, interests, and connections. Facebook allows you to customize your audience to find existing customers and contacts. Connecting with people who you are already linked to can help expand relationships and drive sales.
Converting visitors into leads
Facebook Ads generate traffic to your website, but you need much more than just that. You need leads. Leads turn in to customers. Customers turn in to sales. Proactively engaging your audience within the first few seconds of visiting your page is key; so make a great first impression.
Facebook Ads generally have a lower cost-per-click rate than most advertising programs. The average CPC in Facebook Ads starts at about 27 cents, which is significantly less than competitors like Google Ads, which start from $1. Facebook also makes it easy to manage and control how much you’re spending on these Ads.