With 2 billion monthly active users, Facebook is a critical tool for publishers who intend to grow their audience. Earlier this month, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm. Zuckerberg’s main focus is on filling Facebook’s news feed with more meaningful and relevant content from friends, family and groups.
According to Zuckerberg, this was necessary to make the platform more authentic and help re-establish some of the trust that has been lost. As a result, there has been a continuous shift to more emphasis on posts that the user would have a personal connection to, opposed to posts from brands.
What This Means for Businesses
Many businesses have grown reliant on Facebook to spread information, increase traffic, or use as a form of organic marketing. With these new algorithm changes, advertising costs are expected to increase. Digital publishers who don’t produce the right content for attracting customers may quickly fade into the dark.
How to Continue Reaching Customers on Facebook
Continue posting engaging content that prompts comments and interaction. Your goal is to spark conversation between users. You can do this by including questions in your posts or posting relevant, debatable topics your users may have an opinion on. If your friends and family comment on a Facebook post, users will be more likely to see it, comment on it, like it, or share it.
Here are other ways to reach customers:
• Encourage customers to follow your Facebook Page.
• Increase your ad budget.
• Use Facebook Live more often: Live videos total six times more interactions than non-Live videos.
• Use groups to build your community.
• Experiment with messenger.
These tips are useful for publishing content on all social media platforms. If you are already providing your customers with valuable, quality content, then there is no reason to panic over these new algorithm changes. If you have any questions about how to make the most of your social media content, visit us at www.aroluxe.com to contact us for a personalized audit.