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Optimizing Your Blogging Strategy With Evergreen Content

Search engine optimization (SEO) is crucial for marketers and one tool to help boost your SEO quality is blogs. Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. From current events, to interviews, to education pieces, the topics for blogs are copious. Your goal is to drive traffic to your website based on key words associated with your product or service via search engines such as Google.

What is evergreen content?

The term evergreen is not specific to the marketing industry. To most, it is in reference to plants that retain green leaves throughout the year. However, much like the common definition, evergreen content is content that is continually relevant for readers.

Why should you start creating evergreen content?

The purpose of creating evergreen content is to create sustainable and lasting content for your readers. Whether the content was created one day ago or one year ago, the content should be relevant and valuable. This allows traffic to grow over time rather than dropping off after a period of time.

What are some examples of evergreen content?

  • Educational – This type of content is written to educate your readers on a specific topic related to your product, service, or industry. Note that your content should not be too detailed. Including statistics or graphs in you content puts a time stamp on it, no longer making it evergreen content.
  • How To – “How To” pieces are educational, but they specifically tell your audience how to use your product or they explain the processes of your service. This type of content can also be industry related, not just company specific.
  • Reviews – Reviews are another type of evergreen content. These reviews can be testimonials from your clients or they can be reviews of products or services that are related to your industry.