Dr. Clint Newman, D.D.S, cosmetic dentist, asked us to develop a complete media strategy. Our approach? We designed and built an extremely user friendly website that would appeal to his target demographic. We completed SEO on his site to make it relevant and a source of traffic. Then, we conducted research to fully understand where people were going to learn about, and then schedule an appointment for cosmetic dentistry. Our research confirmed our initial thoughts… the web would be his avenue to success.
“I’m extremely busy being a dentist. With a successful practice and the stress of opening a second one, Aroluxe was able to give me a lot of my time back by doing the things they said they would do. The leads prove it.” – Dr. Clint Newman, DDS
With that being said, we developed a pay per click campaign to ensure his site was noticed. We also utilized digital advertising via Facebook and other social platforms. Our media strategy took on the voice we envisioned his target demographic to be looking for. The combination of this media strategy led to a successful integrated campaign.